Overview
This project covers the development of SkullFrame as a visual
identity rather than just a name or logotype. The goal was to
define how SkullFrame should feel across the website through
the chosen typography, layout structure, tone, contrast and it´s presentation
choicese.
The purpose of the project was to build a clearer identity system for
SkullFrame across the digital experience. That means that not only shaping
the logo and visual direction, but also the way projects
are presented, how pages breathe and how the brand carries itself.
Identity Preview
[ADD IMAGE HERE — logo / wordmark / mark application]
[ADD IMAGE HERE — typography / palette / brand layout]
Brand Direction
The direction set behind SkullFrame combines premium darkness with a more
editorial sense of a structure. The identity leans into sharper typography,
controlled contrast and subtle horror undertones, but keeps its execution refined rather than exaggerated.
Rather than leaning fully into generic luxury or obvious horror styling.
The was shaped around a middle-ground: Premium, Dark, Creative and slightly Dangerous
but keeping enough structure to feel cohesive across the website.
Applied Across the Site
A big part of the project was making sure the identity did not stop
at branding language alone. The website act as the main expression
of SkullFrame, carrying the visual direction through it´s layout rythm, page tone
and the work is framed.
Brand Applications
[ADD IMAGE HERE — application 1]
[ADD IMAGE HERE — application 2]
[ADD IMAGE HERE — application 3]
Beyond just the website, the identity is designed for availabilty to extend
into future project presentations, mockups, social assets and branded visuals.
The goal is tho create a system that are able to hold together across different formats
without losing its characteristics